Structured Process Analysis and Dynamic Process Analysis

Structured Process Analysis:

Structured Process Analysis: For sales, the Staples Rewards app frequently changes, bringing new deals every week. On LinkedIn, Staples advertises new positions available. The scope of Staples' business processes is to have a wide range of marketing techniques. They focus on businesses, clients, home office workers, and families. Staples steps to sales are: 

• Engage 
• Consult
• Offer
• Sale

    The process is not perfect, because it’s more based on what the customer wants. Engage is great as you greet a customer when they enter the store. Consult when you ask customers if they have a problem or a solution and figure out what they need. An offer is when you offer a solution to a specific problem. A sale is when you officially get the customer to buy the product or get a sign up to a specific program such as Easy Rewards. The problem is customers don’t always want to engage with you, and most of the times they just want to get straight to the sales. Customers have already decided that they don’t want easy rewards and miss out on free money. Staples Easy Rewards is the Information system that works well with sales.

     The main components include:

• coupons
• customer accounts
• purchase history
• online orders
• reward bonuses

    The problem with the Staples Rewards App is that customers can easily get logged out of their account and forget their password. Staples rewards do have information silos, as certain aspects of your account purchase history are missing, as at times you must call corporate or staples customer service to obtain purchase history if your purchase is over a year. 

    Staples CRM is mostly in Staples Easy Rewards, and it helps track our customers' purchase history and account details. The Staples ERP is Oracle and helps plan our inventory, finance, and payroll. Oracle is helpful in finding paystubs, and managers also use it for company finance, and supply chain.  

     Staples EAI is Sales Channel EDI integration which helps connect electronic data to shipping information. It helps transfer data between e-commerce. The main ERP vendors at Staples are Oracle, SAP, Microsoft, Intuit, and Constellation Software. An Inter-enterprise Information System is a system that boosts communication within organizations, such as supply chains. Staples has an oracle which helps us track inventory. There is an information system called inventory that helps us contact our suppliers. 

Dynamic Process Analysis:

Dynamic process is a process that undergoes change and frequent adaptations. It continues to improve itself, a good example is Staples marketing. (22) Staples: Overview | LinkedIn  

 Staples used an effective social media plan to target youthful audiences. The metric used is overall traffic to the website, and a boost in sales. The value they provide is a better understanding of what products are available, and new deals. Staples uses google analytics too. 

  

Staples social capital is our overhead expense that’s allocated from our budget and doesn’t hit our bottom line. 100,000 x 0.6 x 10 = 600,000. 

Staples social credit is 600,000. 

An enterprise social network (ESN) is an online platform a company or business uses to operate social networks, and to improve communication. Enterprise 2.0 is the application of web 2.0 in the company; usually general information is found in blogs. SLATES is an acronym for search, links, authoring, tags, extensions, and signals. Staples has adopted the enterprise approach as each department has corporate involvement, and we have to track down suppliers. The IT services help connect each department together through our information systems. Staples does address SMIS security concerns, as we are heavily limited to sharing customer information, or other private information. Staples do not manage the workers' social media accounts. 

To provide value, Staples offers not only physical products but also educational and practical content. They engage their audience with tips for productivity, back-to-school deals, and tech recommendations, while also offering fast customer support through platforms like Twitter (X) and Facebook. Their social media team fosters personal connections by replying to comments, resharing user-generated content, and encouraging interaction. To measure and analyze their efforts, Staples uses tools such as Google Analytics, Facebook Page Insights (now Meta Business Suite), and third-party platforms like Sprout Social. These tools help them track reach, engagement, audience demographics, and traffic from social media to their website. 

 

Social capital plays a critical role in Staples’ strategy. Defined as the value gained from social relationships, social capital enables Staples to support customer loyalty, encourage word-of-mouth marketing, and gather useful feedback quickly. The stronger the relationship with their followers, the more valuable those interactions become. Using Kroenke’s formula—Social Capital = Number of Relationships × Relationship Strength × Entity Resources—we can estimate Staples’ social capital. With an estimated 1.2 million followers across platforms, an average relationship strength of 0.5, and a high entity resources score of 9 (due to strong brand recognition and influence), Staples’ social capital would be calculated as 1,200,000 × 0.5 × 9 = 5.4 million units.